The Ability to Analyze Social Connections is Proving Increasingly Useful
“The market for [social network mining] software is booming. By one estimate there are more than 100 programs for network analysis, also known as link analysis or predictive analysis. The raw data used may extend far beyond phone records to encompass information available from private and governmental entities, and internet sources such as Facebook. IBM, the supplier of the system used by Bharti Airtel, says its annual sales of such software, now growing at double-digit rates, will exceed $15 billion by 2015. In the past five years IBM has spent more than $11 billion buying makers of network-analysis software. Gartner, a market-research firm, ranks the technology at number two in its list of strategic business operations meriting significant investment this year.”
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