2011 Web Trends, Including Social Networking and Venture Capital
2011 Web Trends, Including Social Networking and Venture Capital, by Claude Penland
Data, Communications, Advertising and the Law
We are going to touch on trends in how people are using the Web, data and communications, startups, web advertising, venture capital, legal considerations and governments.
Some venture capitalists have said that over the next five years, social networking could grow 1000% to 2500%. Some social networking sites are finding them easier to monetize through predictive analytics. The social game Pet Society sells at a rate of 2.7 billion virtual goods per year. Some successful social networking websites blend studying with hanging out online. A company called Gravity creates user profiles based on the topics people frequently discuss on social networking websites.
Even virtual financial products, such as Farmers Insurance in FarmVille, have seen success.
Most Facebook members in the UK have logged into their accounts while in bed. 3 out of 4 Facebook users access their accounts at work. Some commentators have discussed the need to keep professional networking and personal networking separated on the web.
A company has managed to transmit web data through flickering overhead lights. Various organizations are getting much better at facial recognition in photos, and this technology is expected to soon make its way onto mobile phones.
Blogging activity has slowed, as has social media content creation, with the same creative class producing most social media content. Researchers at Indiana University have designed algorithms that make it easier to detect false grass roots social media efforts. People are so busy and distracted that it is less likely that they would figure these out on their own. These time constraints have resulted in sites like Instapaper launching to empower people to save and read content later.
In some social media contexts, it’s better to be a social pioneer and report the news first. In other contexts, it has been proven to be more effective to be a social proofer and confirm the news. When you’re paying people in social media to promote your business, researchers have determined that it’s far better to pay a lot of regular people than it is to just pay one celebrity endorser.
Startup incubators are springing up throughout the world to provide mentorship, work space and funding. There might even be a startup incubation bubble.
Bad management tends to promote increased startup activity. However, there were 100,000 fewer businesses launched in the United States in 2010 than there were in 2009.
Even though some angel investors may now be subject to increase SEC reporting requirements, they and venture capitalists are excited about certain portions of the economy. These areas include health information technology, the consumer web, the mobile web and cloud computing. Mobile web advertising is taking off. The FCC has launched a fund to promote wireless development.
Courts in the United Kingdom have considered making web links subject to copyright law. The US now reserves the right to seize domain names. It is possible that the Libyan government could seize .ly domain names. California claims that a website, NoteUtopia, does not have the right to sell college student notes.
Related posts:
- 4 Venture Capital Web Trends Thoughts For 2011
- Venture Capitalist Says Social Networking Might Grow 1000% to 2500% Within 5 Years
- In 2011, Venture Capital is Excited About Consumer Web, Cloud Computing, Mobile and Health IT
- Recent Social Networking Web Startups Trends Presentation in PowerPoint, Downloadable
- Social networking company Aloqa sold to Motorola
