My Work
| Press Release: ClaudePenland.com Announces Insurance News, Web Trends Website. Download Available for Immediate Distribution – .pdf, .doc (or alternative One, Two.) |
With the launch of Ezra Penland Actuarial Recruitment, the leading actuarial recruiting firm in the world, some of my ideas below remain on hold.
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My recent work includes complete, working websites, while other works are simply blueprints for future websites. Please scroll down and take a look.
I’m a web marketer with an analytical background. I know how to make websites popular and I know how to develop business from websites, both of which I’ve done for 11 years. If you have the skills and the interest to possibly partner with me on any of my projects (or interest in partnering on any of your projects), contact me at ClaudePenland.com/contact or claude@claudepenland.com.
Past partners recommend my prior work highly.
At ClaudePenland.com/multimedia, I’ve put together presentations on social networking for insurance professionals, Twitter, emerging risks, insurance trends, predictive modeling for actuaries, microinsurance, pandemic models, catastrophe risk trends, predictive analytics, actuarial news, reinsurance, Takaful (Islamic insurance), insurance startups trends, executive recruitment, social networking startups trends, web trends, pension risk trends, insurance mergers and acquisitions, China/Hong Kong insurance markets, India’s insurance market, Bermuda’s market, job hunting and Solvency II European regulations, which can be freely downloaded and shared. I’ve also aggregated European insurance news and web development news.
Also at ClaudePenland.com/multimedia, I have written articles on Solvency II, Twitter, predictive modeling, insurance trends, Takaful, microinsurance, social networking one two three four five, pandemic models, reinsurance, emerging risks, web trends, recruitment technology, life insurance salaries, health insurance salaries, property and casualty insurance salaries, reinsurance salaries, pension risks, executive recruitment and insurance startups.
On ClaudePenland.com, I write at least six posts a day on the business issues that I explore daily. These include Web Startups; Insurance News, M&A, Startups & Trends; Web Development & Trends; Odd Business Ideas; Global Finance & Investment; Reinsurance; Catastrophe Risk; Predictive Analytics; Solvency II; Pensions; Risk Management and Takaful.
My ideas include applying predictive analytics, social networking and social proof to business problems in somewhat unique ways. For example, if you’re selling business-to-business, rather than approaching those making the decisions at a company, you might instead want to approach the influencers within that company so that they can state your case to the decision makers. How do you algorithmically find the influencers inside companies? I have a few ideas about that (so do others). So much focus is directed at social networking today, and too little focus is directed at social proof.
I also built a regional group of websites focused on startups. Since I’ve been figuring out what I want to do with my career, I’ve been reading a lot about new startups being developed. I’m putting that curiosity to use on these 25 startups sites. It is my hope and expectation that each of these sites will eventually grow to be a local startup hub within these markets.
People love salary surveys. I’ve created a handful of these from SEC filings and I plan to create others. Updated salary surveys are sticky content. I’ve created salary survey PowerPoint presentations and videos, too.
I’m hoping to find the time to put some Android applications and WordPress plugins together.
I also hope to consider what unique business applications can be applied to Tweets. I read often about what’s being done in this field of study. I’m constantly amazed at the data richness of what folks push out there onto their Twitter accounts. And now it only costs $360K/year to analyze 50% of all annual Tweets.
There are dozens of additional ideas of mine that I’ll be looking to flesh out on these pages. In no particular order, here are 10 of those: 1) I’d like to do something slick with Hunch.com’s API. 2) I’d like to put the underemployed around the world to work on crowdsourced tasks. 3) Staffing firms need an objective third party to collect recommendations and rank their services. 4) Valuable professional stories can be told from studying LinkedIn connections in unconventional ways. 5) Microinsurance will explode as its value is eventually recognized in the same light as microloans. 6) Many academic papers which describe business algorithms are just waiting for websites to come along and apply those algorithms. 7) Hiring strategies applied to social networks. 8 ) A public inventory of how much surgery costs. 9) Software to glue complementary social networks together on the fly. 10) An online, do-it-yourself company interview reservation system.
Would prefer to build something like Pplmatch.com and package it for direct and third-party recruiters. It finds LinkedIn profiles that are similar to an individual profile. Third-party recruiters are always hearing, “I want somebody just like this.” I also dig RadiumOne‘s idea of look-alikes. Also see here.
Within the next three years, US local web advertising is expected to double, US mobile web advertising is anticipated to triple, and US mobile eCommerce revenues will quadruple. Everybody will have smartphones. So I’m cooking up some mobile and local ideas, too.
When’s the best time to make a blog post about a particular topic? A Facebook wall post? LinkedIn status update? LinkedIn group post? Would like to dig into the math behind maximum impact.
I’ve built some traditional job search sites but haven’t marketed them yet. I think the medical, IT and legal fields will continue to be growth areas, and so I built job sites for those fields. One aspect of marketing them will be to get third-party recruiters to learn about them. I have high expectations for these sites even though they aren’t much to look at right now.
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Eventually planned: Startup sites for NYC, Chicago, Texas, Seattle, Canada and India.
CoolMedJobs.com – Medical and healthcare jobs listings, for free. See launch announcement. Also on Facebook.
CoolLegalJobs.com – Law jobs listings, for free.
InsuranceSalarySurveys.com – C-level insurance compensation surveys, from 2010 SEC filings. These include Health, Life, P&C Primary and P&C Reinsurance Surveys. Facebook.
PensionSalarySurvey.com – Coming soon.
InsuranceStartups.com – Insurance startups (RSS).
CatRisky.com – Weather / Catastrophe risk news (RSS).
PreciousTweets.com – Aggregated precious metals tweets and stats to provide daily direction on the gold, silver, paladium and platinum markets.
WMash.com – Mashup of weather-related data, to be available on website or Android app.
GimmeMeat.com – WordPress plug-in to automatically generate a list of external website links, or text that is in the public domain, related to your blog post.
SendSounds.com – Android app to record sounds and automatically email them to yourself or others.
BuildComics.com – Website to give kids the online tools to create their own comic books based on characters that they create.
MoodSchmood.com – Android app to tell your phone your mood. When you call another Android phone or they call you, the person on the other side knows your mood from the app. Data is also collected on the website and aggregated and broken down by geographical and other identifiers. (Also see similar app.)
ReinsuranceSalarySurvey.com - C-level reinsurance compensation survey, from 2010 SEC filings.
RecruiterSalarySurvey.com - C-level executive recruiter compensation survey, from 2010 SEC filings.
BuildaPandemic.com – Model your very own pandemic.
Twitter.com/ActuarialTweets – Created to test out some of the Twitter newspaper-formatting websites out there, for my own use.
ClaudesList.com, ClaudesList.org – Plans to be determined.
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Retired Catch Phrases:
24) Insurance, Web Trends and News. Always 100% Bieber-free.
23) Always Be Closing.
22) This message will self-destruct in 10 seconds.
21) Any word you have to hunt for in a thesaurus is the wrong word. – Stephen King
20) Pour yourself some coffee and stay awhile.
19) Let’s play two.
18) It’s a good day for baseball.
17) It was amusing for us to play jazz harmonies on these big, ugly electric guitars. – Donald Fagan
16) Sometimes the questions are complicated and the answers are simple.
15) Daily News, Trends, Ideas and Prizes. Big Prizes.
14) Daily News, Trends and Ideas.
13) I’ve got one hand in my pocket and the other one is playing the piano.
12) Will Trade You a Five for 2 Tens.
11) Big Hat, No Prattle.
10) 24 Hours, 7 Days/Week. A Blog That Never Sleeps.
9) Pull my finger.
8 ) Reads stuff. Tells you about it. Profit.
7) Dripping with actuarial goodness.
6) More moves than a Jackie Chan movie.
5) Dropping knowledge like a clumsy librarian.
4) Blogs the old-fashioned way.
3) Blogs softly. Carries a 32GB stick.
2) Less Filling. Pastes Great.
1) Watch me.
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Good reading! Am finding myself in similar boat
Exploring and implementing ideas around predictive modelling apps (for the mobile mkt) geared towards insurance, health care, or any business.
Currently working on a project – using google analytics to enhance traffic to website that is used to resell timeshare. Previous SEO has not resulted in much traffic enhancements. Only 1% of trafic results in sales. How can one use GA to do predictive analytics on diferent ad campaigns. Customer cannot wait 6 months to see i ad campaign is working i.e did ranking go up. Previously emplyed socail networking techniques have not panned out.
So open to ideas for discussion